TY  - BOOK
AU  - Batra
TI  - Advertising management
SN  - 8177588508 (paperback)
U1  - 659.1 
PY  - 2003///
CY  - New Delhi
PB  - PEARSON EDUCATION
UR  - http://www.amazon.com/exec/obidos/ASIN/8177588508/chopaconline-20
ER  -