TY  - BOOK
AU  - KOTLER,KEVIN LANE KELLER PHILIP
TI  - Marketing management: a south asian perspective 
T2  - International edition
SN  - 813171683X (paperback)
U1  - 658.8 
PY  - 2009///
CY  - New Delhi
PB  - Pearson Prentice Hall
N2  - International Textbook
UR  - http://www.amazon.com/exec/obidos/ASIN/813171683X/chopaconline-20
ER  -