TY - BOOK AU - Kotler TI - Principles of marketing 13th edition a south asian perspective SN - 8131731014 (paperback) U1 - 658.8 PY - 2010/// CY - New Delhi PB - Pearson UR - http://www.amazon.com/exec/obidos/ASIN/8131731014/chopaconline-20 ER -