TY  - BOOK
AU  - Narayanan,V.K.
TI  - Managing Technology and Innovation for Competitive Advantage
SN  - 8178084600
U1  - 658.5 
PY  - 2001///
CY  - New Delhi
PB  - Prentice Hall
N2  - This is the first book to provide an integrated, strategic view of management of technology. Focusing on both theory and practice, it addresses the contemporary challenges general managers face today--e.g., globalization, time compression, technology integration--and explores several strategic approaches for dealing with them, from both a managerial and economic viewpoint. Several integrative themes--T-M matrix, environmental drivers, process of decision making, competitive vs collaborative approaches, and value creation--are followed throughout. Technology Environment; Processes Of Technology Change: Innovation And Diffusion; Technology And Competition; Process Innovation, Value Chains And Organization; Technology Intelligence; Technology Strategy: Collaborative Mode; Appropriation Of Technology; Deployment In New Products; Deployment Of Technology In The Value Chain; Organizing For Innovation; Intellectual Property Strategy; Project Valuation And Financing. For Chief Technology Officers; Directors of Technology, R&D, Product Development, Operations; Chief Information Officers
UR  - http://www.amazon.com/exec/obidos/ASIN/0130305065/chopaconline-20
ER  -