TY  - BOOK
AU  - Lattimore,Dan L.
AU  - Baskin,Otis W.
AU  - Heiman,Suzette T.
AU  - Toth,Elizabeth L.
AU  - Leuven,James K Van
TI  - Public relations: the practice and the profession 
T2  - Nai, text alone
SN  - 0072424028 (paperback)
U1  - 659.2 
PY  - 2004///
CY  - New York
PB  - McGraw-Hill Humanities/Social Sciences/Languages
N2  - This exciting new book for a growing market is the cutting- edge choice for PR courses. Global markets, new technologies and multiculturalism are covered throughout the book. This text is accompanied by a unique CD with video interviews of leaders in the PR field
UR  - http://www.amazon.com/exec/obidos/ASIN/0072424028/chopaconline-20
ER  -