TY  - BOOK
AU  - Aaker,George S.Day,V.Kumar David A.
TI  - Marketing research, 9th ed
SN  - 8126517913 (paperback)
U1  - 300.72688 
PY  - 2007///
CY  - New York
PB  - WSE
UR  - http://www.amazon.com/exec/obidos/ASIN/8126517913/chopaconline-20
ER  -