Blumberg, Boris.

Business research methods / Boris Blumberg. - 2nd ed. - London : McGraw-Hill Higher Education, 2008. - 770 p. ; (Rk #9.a, Sh # 02) 25 cm.

"Business Research Methods, Second Edition" presents a balanced and comprehensive account of business research that is engaging, rigorous and up-to-date. The text explores all the topics involved in the research process, both theoretical and practical, in an accessible manner. This edition also boasts a number of new features and examples to thoroughly explain and illustrate the concepts, processes and practices of good business research.

007711745X (paperback) 9780077117450 (paperback)

Progressive Int'l PKR 5232.11

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