TY  - BOOK
AU  - Purkayasatha, Debapratim
TI  - Innovation at Whirlpool
U1  - 658.8 
PY  - 2002///
CY  - Hyderabad
PB  - ICFAI
KW  - Whirlpool Corporation, Organizational Culture, Organization Development, Consumer-driven Innovation Model, Competitive Strategy, Leadership, Gary Hamel, Core Competency,
N1  - This case is about the organization development (OD) initiatives undertaken at Whirlpool Corporation (Whirlpool) to create a new core competency in the form of building an innovation culture within the organization. In the late 1990s, Whirlpool was faced with stagnation in revenues, profits, and market share. According to analysts, this was a direct result of the stagnation in its product line due to the lack of innovative products. Whirlpool used the services of Strategos, a consultancy firm, to develop I-consultants and various I-mentors from within the organization, to form a coaching network to coach/mentor the employees and help them develop an innovation mindset

ER  -