TY  - BOOK
AU  - Evans,Martin M.
AU  - Foxall, Gordon
AU  - Jamal, Ahmad
TI  - Consumer Behavior
SN  - 9780470994658
U1  - 658.8342 
PY  - 2009///
CY  - New York
PB  - Wiley
KW  - Consumer Motives and Values. Consumer Response to Marketing Exposure, Attention, Perception. Consumer Response to Marketing Learning and Attitudes. Consumer Response to Marketing Post-Purchase Dissonance, Consumer Involvement. Consumer Demographics. Consumer Psychographics. Journal of Consumer Research, Social Group, Tribal and Household Buying Influences. Culture and Subculture. Social Meanings in Christmas Consumption: An Exploratory Study of UK Celebrants' Consumption Rituals. New Product Buying. Repeat, Loyal and Relational Buying. Data-Based Consumer Behaviour. Consumer Misbehaviour. Organizational Buying Behaviour
N1  - Consumer Behaviour 2e is written in student-friendly language and designed specifically around how students learn. Using their considerable experience, Martin Evans, Ahmad Jamal and Gordon Foxall present a concise exploration of the key aspects of the Consumer Behaviour in a lively but rigorous manner. The new edition now includes a chapter on organizational buying behaviour, alongside topical issues such as Consumer Misbehaviour and the use of personalised transactional and profile data, which marketers are increasingly using to explain consumer behaviour; Including with reference and index
ER  -