Evans, Martin M. <br/><br/>
Consumer Behavior 

 - 2nd Ed. 
 - New York  Wiley,  2009 
 - xv, 560 p.  19x27 cm 
<br/><br/> Consumer Behaviour 2e is written in student-friendly language and designed specifically around how students learn. Using their considerable experience, Martin Evans, Ahmad Jamal and Gordon Foxall present a concise exploration of the key aspects of the Consumer Behaviour in a lively but rigorous manner. The new edition now includes a chapter on organizational buying behaviour, alongside topical issues such as Consumer Misbehaviour and the use of personalised transactional and profile data, which marketers are increasingly using to explain consumer behaviour. 
<br/><br/>Including with reference and index 
<br/><br/><label>ISBN: </label>9780470994658 
<br/><br/><label>Publisher. No.: </label>9780470994658  Wiley 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Motives and Values. Consumer Response to Marketing Exposure, Attention, Perception. Consumer Response to Marketing Learning and Attitudes. Consumer Response to Marketing Post-Purchase Dissonance, Consumer Involvement. Consumer Demographics. Consumer Psychographics. Journal of Consumer Research, Social Group, Tribal and Household Buying Influences. Culture and Subculture. Social Meanings in Christmas Consumption: An Exploratory Study of UK Celebrants' Consumption Rituals. New Product Buying. Repeat, Loyal and Relational Buying. Data-Based Consumer Behaviour. Consumer Misbehaviour. Organizational Buying Behaviour
<br/><br/><label>Dewey Class. No.: </label>658.8342  / EVA