Zikmund, William G. <br/><br/>
Business Research Methods, 

 - 7th Ed. 
 - New Delhi  Cengage Learning,  2003 
 - 696 p. ;   9.49 x 7.2 inches 
<br/><br/> This best-selling text continues in its seventh edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. Business Research Methods, 7e, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies. <br/> 
<br/><br/>Including with references and index 
<br/><br/><label>ISBN: </label>9788131500293 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management, Research Methods, Research Proposal, Research and Qualitative Analysis, Experimental Research, Attitude Measurement, 
<br/><br/><label>Dewey Class. No.: </label>658.0072  / ZIK