TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of marketing
T2  - The Prentice Hall series in marketing
SN  - 9789332558472
AV  - HF5415 .K6314 1994b
U1  - 658.8 KOT 20
PY  - 2016///
CY  - Englewood Cliffs, N.J.
PB  - Pearson Education
KW  - Marketing
N1  - Col. map on endpaper; Includes bibliographical references and indexes
ER  -