Kotler, Philip. <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong. 
 - 15th .ed 
 - Englewood Cliffs, N.J. :  Pearson Education  2016.. 
 - xxiii;732 p.  col. ill., col. map ;  28 cm. 
 - The Prentice Hall series in marketing .
 - Prentice-Hall series in marketing. .
<br/><br/> Col. map on endpaper. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9789332558472 
<br/><br/><label>LCCN: </label>94223895  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .K6314 1994b 
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT