Hollensen, Svend  <br/><br/>
Global Marketing: A Decision-Oriented Approach 
Svend Hollensen 
 - 4th ed. 
 - New York  Pearson Education  2010 
 - xxxix; 753 p:  ill ,   24 cm . 
<br/><br/><label>ISBN: </label>9788131728147 
<br/><br/><label>Dewey Class. No.: </label>658.84 HOL