KOTLER, PHILIP. <br/><br/>
Marketing Management  
PHILIP KOTLER. 
 - 15th ed. 
 - New Delhi  Pearson Education  2016. 
 - xxxvi,  750 p.  ill ,  24 cm. 
<br/><br/><label>ISBN: </label>9789332557185 
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT