TY - BOOK AU - Stuart,Harborne W. TI - The profitability test: does your strategy make sense? SN - 9780262529402 AV - HD30.28 .S783 2016 U1 - 658.4012 STU 23 PY - 2016/// CY - Cambridge, MA PB - The MIT Press KW - Business planning KW - Marketing N1 - Includes bibliographical references and index ER -