Kotler, Philip. <br/><br/>
Principles of Marketing  

 - 15th ed 
 - Indian  :  Pearson ,  2016 
 - xxiii;732 p.  ill.,   25 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9789332558472 
<br/><br/><label>LCCN: </label>94223895  
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT