Michael Etzel <br/><br/>
Marketing. 

 - 14 th ed. 
 - New York :  Mcgraw Hill ,   2007 
 - xiii;880 p.  illustrations ;  28 cm 
<br/><br/> Vols. for 1931-19   published by the Institute of Marketing and Sales Management. 
<br/><br/><label>ISBN: </label>9780070151567 
<br/><br/><label>Dewey Class. No.: </label>658.8 MAR