Kotler, Philip. <br/><br/>
Principles of Marketing  

 - 17th ed. 
 - India   Pearson   2018 
 - xxii, 701 p. :  ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9789352865611 
<br/><br/><label>LCCN: </label>82012335 
<br/><br/><label>LC Class. No.: </label>HF5415  / .K636 1983 
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT