Leading the Starbucks way : [5 principles for connecting with your customers, your products, and your people] / [5 principles for connecting with your customers, your products, and your people] /
Joseph A. Michelli.
- xi;286 p. CD audio, digital ; 4 3/4 in.
- 083200
- Brilliance Audio on compact disc .
Subtitle from container. Unabridged. Compact discs. In container (14 x 17 cm.).
Read by the author.
One of the best-recognized and admired brands in the world, Starbucks singlehandedly transformed the ordinary delivery of coffee into a cultural phenomenon, a result of the company's exemplary leadership practices. Joseph Michelli offers a perspective on the leadership principles that drove the iconic coffee company's resurgence from serious setbacks during the economic downturn, and how it continues to grow dramatically, entering new markets and channels with fresh products and technologies.