Javaid (150054), Shehnila ; Farooq (150055), Ehtisham ; Ullah (150056), Naeem An exploratory study of best marketing practices in vertically integrated textile firms: A case study of Nishat Linen - Islamabad Air University School of Management Sciences (AUSOM) Subjects--Topical Terms: Management Science Dewey Class. No.: 658 JAV MS