Cooper, Alan. <br/><br/>
How to Plan Advertising  

 - 2nd Revised edition. 
 - [S.l.] :  Cengage Learning,  1977 
 - 224 p. ;  25 cm. 
<br/><br/><label>ISBN: </label>0826457401 (paperback) 9780826457400 (paperback) 
<br/><br/><label>Dewey Class. No.: </label>659.1  / COO-H