TY  - BOOK
AU  - Asghar, Nida (030398) 2005
TI  - Gender based differences in processing of information given in the (print media) promotional messages
U1  - 658 ASG MS 
PY  - 2005///
CY  - Islamabad
PB  - Department of Business Administration (Air University Main Campus)
KW  - Management Science
ER  -