TY  - BOOK
AU  - McKain,Scott
TI  - What customers really want: bridging the gap between what your company offers and what your clients crave 
SN  - 0785288368 (paperback)
PY  - 2006///
CY  - [S.l.]
PB  - Thomas Nelson
N2  - Business executive Scott McKain addresses the biggest obstacle to revenue for businesses in the twenty-first century-the disconnect between what customers seek and what organizations deliver. Drawing from his experience as Vice Chairman of a $100 million organization, McKain reveals how to provide a superior client experience and maintain customer loyalty
UR  - http://www.amazon.com/exec/obidos/ASIN/0785288368/chopaconline-20
ER  -