Zikmund, William G. <br/><br/>
Marketing : 

 - 7th ed. 
 - [S.l.] :  South-Western College Pub,  2001 
<br/><br/><label>ISBN: </label>0324112874 (hardcover) | 9789812402356 
<br/><br/><label>Dewey Class. No.: </label>658.8 ZIK-M