TY  - BOOK
AU  - Gillani, Ailya (070002) 2012
TI  - Impact of corporate social responsibility on consumer buying behavior
PY  - 2012///
CY  - Islamabad
PB  - Department of Business Administration (Air University Main Campus)
N1  - BBA
N2  - This study is conducted to identify the relationship of corporate social responsibility and consumer buying behaviour and long-term customer relationship building. The report will provide the close look on how much corporate social responsibility influence consumers buying behaviours and help companies to build long term relationship with them. The aim of this report is to contribute the importance of relationship between corporate social responsibility and customer’s perceived value and help marketers to identify how social welfare activities contribute to maintain long term relationship with the consumers.  This study is based on the deductive approach because hypotheses are developed to identify the relationship among two variables. Data is collected by using the Questionnaire; questionnaire is developed on the linkers scale. Data is analyzed by using Regression Analysis Tool. The overall findings show that there is a positive and direct relationship between corporate social responsibility and consumer buying behavior. At the end, study is concluded with some useful and effective recommendations that may use and implemented to enhance the existing and future CSR policies and manuals.
ER  -