TY  - GEN
AU  - Anderson,James C.
AU  - Narus,James A.
TI  - Business Market Management: understanding, Creating and Delivering Value 
T2  - 2nd edition
SN  - 0130451878 (hardcover)
U1  - 658.8 
PY  - 2003///
CY  - [S.l.]
PB  - Prentice Hall
ER  -