Assael, Henry. <br/><br/>
Assael marketing:principles & strategy / 
Henry Assael. 
 - [S.l.] :  Thomson Learning,  1990. 
 - 739 p. ;  26 cm. 
 - The dryden press series in marketing. .
 - The dryden press series in marketing. .
<br/><br/><label>ISBN: </label>0030166225 (hardcover)  $50.50 9780030166228 (hardcover)