TY  - BOOK
AU  - Sajjid, Meherunnisa (060497)  2010
TI  - Brand characteristics dynamics due to brand extension
PY  - 2010///
CY  - Islamabad.
PB  - Department of Business Administration (Air University Main Campus)
N1  - BBA
N2  - The objective of the study is to see whether the extension is more successful in the similar category or in dissimilar category.   How people perceive the extension and what are the aspects or characteristics that have a major impact on their decision making.
ER  -