Sajjid, Meherunnisa (060497)  2010 <br/><br/>
Brand characteristics dynamics due to brand extension 

 - Islamabad.  Department of Business Administration (Air University Main Campus)  2010. 
 - 91p.  CD 
<br/><br/> The objective of the study is to see whether the extension is more successful in the similar category or in dissimilar category.   How people perceive the extension and what are the aspects or characteristics that have a major impact on their decision making.  
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