TY  - BOOK
AU  - Ali, Zainab (060526) 2010
TI  - Customer satisfaction of service quality of a retail bank in Pakistan
PY  - 2010///
CY  - Islamabad.
PB  - Department of Business Administration (Air University Main Campus)
N1  - BBA
N2  - This research  paper  discusses  customer  satisfaction  with  respect  to  services provided by  a  certain  retail  bank  located  in the  vicinity  of  Islamabad. The  research analyzes perception  response  of  customers dealing  with  the  a  single  branch  of  the subject bank, Faysal Bank  Ltd. Service Quality  is  measured  on  five  dimensions i.e. tangibles, assurance, reliability, responsiveness and empathy. Statistical  tools have been  employed  to  gather  descriptive  data  for  the  particular  branch. The results show  the  extent  to  which  customer perceptions  of  service  quality  are  influenced  by the  traditional  five  dimensions  of  service  quality. These  results may  prove  to  be useful  for  the  said  bank  if  it  ever  feels  the  need  to  boost  its  image  in  the  minds of  customers. Marketing  research  is  especially  imperative  for  service  providers  and is  carried  out  by  most  of  the  major  and successful  international corporations
ER  -