TY  - BOOK
AU  - Naseer, Sundus (070757)  2011
TI  - Factors of presentation effectiveness:the case of university students in Islamabad
PY  - 2011///
CY  - Islamabad
PB  - Department of Business Administration (Air University Main Campus)
N1  - BBA
N2  - Presentations hold a key requirement in any business and non-business procedures. Each and every individual come across this phase to demonstrate something to one another. Whenever, it comes to the institutions and formal organizations, its importance become further higher. They influence dominantly over the career opportunities of an individual. This study focuses on students’ presentation skills in terms of their preparation, usage of visuals, overall delivery, body language and usage of the appropriate contents.   The data collection method for this study was primary data. The primary data was specifically retrieved by observing the presentation effectiveness of university students in Islamabad. The sample size for this study was one hundred and fifty respondents only. All the respondents of this study were the students of Air, Bahria and Iqra University Islamabad. Furthermore, the teachers and observers evaluated the presentation skills of the other students in the university.   The findings of this study indicates that students are above average in terms of clarity of objective, logically related ideas, appropriate usage of the visual contents, clarity of the fonts and designs, dress code, confidence, relaxation and accuracy of the information. However, the findings also indicate that students are below average in terms of answering questions, conformance with the timeline, eye-contact with the audience, body language, emotional commitment and usage of anecdotes etc during the presentation.
ER  -