TY  - BOOK
AU  - Khan, Obaid-Ullah (060506) 2010
TI  - Scrutinizing the factors affecting corporate brand image
PY  - 2010///
CY  - Islamabad.
PB  - Department of Business Administration (Air University Main Campus)
N1  - BBA
N2  - This research is an attempt to explore how different factors impact the corporate brand image in market place. Although there are many factors that may affect the corporate brand image but our focus of attention is to study and analyze product evaluation, consumer awareness, customer loyalty and customer satisfaction in this regard. The basic motive is to study the impact of these factors on corporate brand image. Organizations are emphasizing on the importance of making their respective flagship brand i.e. corporate brand to get an edge over competitors. Thus the paper explores the importance of each factor mentioned above
ER  -