Alon, Ilan; Jaffe, Eugene <br/><br/>
Global marketing : contemporary theory, practice, and cases 

 - New York  McGraw-Hill  2013. 
 - xxi; 602 p. 
<br/><br/><label>ISBN: </label>9780078029271 
<br/><br/><label>Source: </label> 17003.00 PKR