Shimp, Terence A. ; Andrews, J. Craig <br/><br/>
Advertising , promotion, and other aspects of integrated marketing communications  

 - 9th. ed. 
 - Mason   South-Western   2013. 
 - xxii; 729 p. 
<br/><br/><label>ISBN: </label>9781111580216 
<br/><br/><label>Source: </label> 30847.00 PKR