Putler, Daniel S. <br/><br/>
Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R 

 - Boca Raton  CRC Press  2012 
 - xxvi; 289 p. 
<br/><br/><label>ISBN: </label>9781466503960 
<br/><br/><label>Dewey Class. No.: </label>658.4038  / PUT-C