TY  - BOOK
AU  - Czinkota,Michael R.
AU  - Ronkainen,Ilkka A.
TI  - International business
SN  - 9789812431288
PY  - 2003///
CY  - Bangalore
PB  - South-Western College Pub
N2  - A completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers
UR  - http://www.amazon.com/exec/obidos/ASIN/0324190468/chopaconline-20
ER  -