International business /
Michael R. Czinkota, Ilkka A. Ronkainen.
- 7th ed.
- Bangalore South-Western College Pub, 2003.
- 736 p. ; 28 cm.
A completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers.