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Data and text mining : a business applications approach / Thomas W. Miller.

By: Material type: TextTextPublication details: [S.l.] : Prentice Hall, 2004.Edition: 1st edDescription: 192 p. ; 23 cmISBN:
  • 0131400851 (paperback)
  • 9780131400856 (paperback)
DDC classification:
  • 380
Online resources: Summary: This conceptual introduction to data mining within the context of business and marketing research provides an eclectic approach to the field. Using worked examples and business case studies, the volume answers the four questions: why is data mining important to business and marketing research; how is data mining different from other types of research; what do we learn from data mining; and how do we do data mining? The book explains data mining, traditional methods, data-adaptive methods and applications in business and marketing with business cases and provides lists of tables, figures and exhibits. For Managers and Analysts.
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Item type Current library Collection Call number Status Barcode
Book Book Air University Central Library Islamabad Computer Science NFIC 006.312 MIL (Browse shelf(Opens below)) Available P8808

This conceptual introduction to data mining within the context of business and marketing research provides an eclectic approach to the field. Using worked examples and business case studies, the volume answers the four questions: why is data mining important to business and marketing research; how is data mining different from other types of research; what do we learn from data mining; and how do we do data mining? The book explains data mining, traditional methods, data-adaptive methods and applications in business and marketing with business cases and provides lists of tables, figures and exhibits. For Managers and Analysts.

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