The customer response management handbook : building, rebuilding and improving your results Darlene D. Richard, Jeannine Walsh, Ian Kennedy.
Material type:
TextPublication details: Sydney McGraw-Hill 2002.Description: 546 p. 24 cmISBN: - 007470978X (paperback)
- 9780074709788 (paperback)
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Air University Central Library Islamabad | NFIC | 658.812 RIC (Browse shelf(Opens below)) | Available | Program Relevancy: BBA;MBAs Course Relevancy: Marketing Management; Marketing;Marketing Strategy | P2969 |
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| 658.81 HON Sales management | 658.81 M6471P More proactive sales management | 658.81 SAL Sales and marketing / | 658.812 RIC The customer response management handbook : building, rebuilding and improving your results | 658.82 D9238R Retailing | 658.82 S5565A Advertising , promotion, and other aspects of integrated marketing communications | 658.827 K2919S Strategic brand management : building , measuring , and managing brand equity |
"The Customer Response Management Handbook" is your one-stop reference for building, rebuilding and improving all non face-to-face methods of communication management. By focusing especially on telephony-based media (phone, fax, email, e-commerce, wireless communications, VOIP, etc.), Darlene Richard presents a provocative selection of ideas to help you think through the 'whys' of successful customer response management, and demonstrates that this success will never rest only on the associated technology, but also on the associated people. Darlene D. Richard has over 20 years practical direct marketing, call centre and business development experience in Australia, NZ and the USA. She is the Managing Director of Call Centre Integrity Pty Ltd - a consultancy for review, troubleshooting and recommending improvements to telephony-based business.
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