Sales Promotion : How to Create, Implement and Integrate Campaigns that Really Work

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Series: Publication details: London Kogan Page, 2008Edition: 4th edDescription: xx; 300 pISBN:

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Holdings
Item type	Current library	Call number	Status	Notes	Barcode
Book	Air University Central Library Islamabad Management Science	658.82 MUL-S (Browse shelf(Opens below))	Available	Program Relevancy: BBA;MBAs Course Relevancy: Marketing Management; Marketing;Marketing Strategy	P8343

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Previous	658.812 RIC The customer response management handbook : building, rebuilding and improving your results	658.816 SOD-S Six Sigma Pricing : Improving Pricing Operations to Increase Profits	658.82 D9238R Retailing	658.82 MUL-S Sales Promotion : How to Create, Implement and Integrate Campaigns that Really Work	658.82 S5565A Advertising , promotion, and other aspects of integrated marketing communications	658.827 CHE-C Creating Powerful Brands	658.827 DUN-I Imc : Using Advertising and Promotion to Build Brands	Next

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