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Entrepreneurship Robert Hisrich, Michael Peters, Dean Shepherd.

By: Contributor(s): Material type: TextTextPublication details: N/A McGraw-Hill/Irwin, 2011.Edition: 7th edDescription: xvii; 648 p. 26 cmISBN:
  • 0073210560 (hardcover)
  • 9780073210568 (hardcover)
Online resources: Summary: Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts. The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today's entrepreneurial challenges. From Bob Hisrich's expertise in global entrepreneurship to Mike Peter's background as a both a real-life entrepreneur and academic to Dean Shepherd's current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.
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Item type Current library Collection Call number Status Notes Barcode
Book Book Air University Central Library Islamabad NFIC 658.421 H62E (Browse shelf(Opens below)) Available Program Relevancy: BProgram relevancy:BBA;MBA 3.1/2;2.1/2;1.1/2 Course Relevancy: Entrepreneurship; Entrepreneurship and innovation P9026

Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts. The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today's entrepreneurial challenges. From Bob Hisrich's expertise in global entrepreneurship to Mike Peter's background as a both a real-life entrepreneur and academic to Dean Shepherd's current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.

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