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Exploring marketing research / William G. Zikmund.

By: Material type: TextTextPublication details: [S.l.] : Harcourt College Pub, 1999.Edition: 7th edDescription: 848 p. ; 28 cmISBN:
  • 0030262186 (textbook binding)
  • 9780030262180 (textbook binding)
DDC classification:
  • 658.83
Online resources: Summary: This comprehensive, practical, and extremely student-friendly market leader offers the most up-to-date coverage of the current marketing research issues available. Intended primarily for undergraduates, this best-seller emphasizes such important issues as total quality management and global marketing research, integrating both topics throughout the text. This comprehensive, practical, and extremely student-friendly market leader offers the most up-to-date coverage of the current marketing research issues available. Intended primarily for undergraduates, this best-seller emphasizes such important issues as total quality management and global marketing research, integrating both topics throughout the text.
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Item type Current library Collection Call number Status Barcode
Book Book Air University Central Library Islamabad NFIC 658.83 Z647E (Browse shelf(Opens below)) Available P2204

This comprehensive, practical, and extremely student-friendly market leader offers the most up-to-date coverage of the current marketing research issues available. Intended primarily for undergraduates, this best-seller emphasizes such important issues as total quality management and global marketing research, integrating both topics throughout the text. This comprehensive, practical, and extremely student-friendly market leader offers the most up-to-date coverage of the current marketing research issues available. Intended primarily for undergraduates, this best-seller emphasizes such important issues as total quality management and global marketing research, integrating both topics throughout the text.

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