Marketing research David A. Aaker, V. Kumar, Robert Leone, George S. Day.

By:

Aaker, David A

Contributor(s):

Material type:

TextPublication details: New Delhi Wiley, 2013.Edition: 11th edDescription: xiv; 647 p. 26 cmISBN:

1118156633 (hardcover)
9781118156636 (hardcover)

Online resources:

Amazon.com

Summary: This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains its coverage of the most advanced and current marketing research methodologies. Pointing out these methodologies' limitations and strengths, the book also brings to the forefront the relevance of marketing intelligence, the power of the Internet in marketing research applications, and much more. Suitable for students in the intermediate or advanced courses.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	Air University Central Library Islamabad	NFIC	658.83 Aa41M (Browse shelf(Opens below))	Available	P10342

This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains its coverage of the most advanced and current marketing research methodologies. Pointing out these methodologies' limitations and strengths, the book also brings to the forefront the relevance of marketing intelligence, the power of the Internet in marketing research applications, and much more. Suitable for students in the intermediate or advanced courses.

There are no comments on this title.

to post a comment.