The essentials of marketing research Lawrence Silver, Robert E. Stevens, Bruce Wrenn, David L. Loudon.
Material type:
TextPublication details: New York Routledge, 2013.Edition: 3rd edDescription: 362 pISBN: - 0415899281 (paperback)
- 9780415899284 (paperback)
| Item type | Current library | Collection | Call number | Status | Barcode | |
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Air University Central Library Islamabad | NFIC | 658.3 S5871T (Browse shelf(Opens below)) | Available | P10499 |
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| 658.3 N42011H Human resource management : a customer-oriented approach | 658.3 OTT Classic readings in organizational behavior 3rd edition / | 658.3 RAO Human resources development : | 658.3 S5871T The essentials of marketing research | 658.3 S615O Organizational behaviour : text and cases | 658.3 SIN Culture and organizationational behaviour / | 658.3 Sm41T The new hr / |
Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including: Secondary research and data mining Internet marketing research Qualitative and exploratory research Statistical analysis Marketing research ethics With learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills.
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