Managerial economics : applications, strategy and tactics / James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris.
Material type: TextPublication details: [S.l.] : South-Western College Pub, 2001.Edition: 9th edDescription: 832 p. ; 27 cmISBN:- 0324058810 (hardcover)
- 9780324058819 (hardcover)
- 338.5024658
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book | Air University Central Library Islamabad | NFIC | 338.5024658 MCG (Browse shelf(Opens below)) | Available | P3762 |
This text seeks to train students to think analytically in a business context. Specifically, it uses over 250 real-world, managerially-oriented applications to show students how managers apply theories and techniques to solve real-world business problems. This approach motivates student learning and extends student thinking well beyond the final exam. The book includes extensive coverage of the latest analytical tools in managerial economics: game-theoretic tactics, best-practices mechanism design, information economics, and organizational architecture, as well as a thorough integration of international issues.
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