Strategic Brand Management : Building, Measuring, and Managing Brand Equity

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TextPublication details: India : Pearson, 2015Edition: 4th edDescription: xxix, 586 pISBN:

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book	Air University Kamra Campus Library Management Science		Business Administration		658.827 KEL (Browse shelf(Opens below))					Available			AUKP4855

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Previous	658.4092 YUK Leadership in Organizations	658.421 BYG Entrepreneurship	658.421 BYG Entrepreneurship	658.827 KEL Strategic Brand Management : Building, Measuring, and Managing Brand Equity	690.0684 JHA Construction Project Management, Theory And Practices	690.0684 JHA Construction Project Management, Theory And Practices	690.0684 JHA Construction Project Management, Theory And Practices	Next

Includes bibliographical references and index.

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