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The public relations handbook / Alison Theaker.
Material type:
TextSeries: Media practicePublication details: [S.l.] : Routledge, 2004.Edition: 2nd edDescription: 384 p. ; 24 cmISBN: - 0415317932 (paperback)
- 9780415317931 (paperback)
| Item type | Current library | Collection | Call number | Status | Barcode | |
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Air University Central Library Islamabad | REF | 659.2 THE (Browse shelf(Opens below)) | Added to bundle | P4192 |
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| 659.1 WEL Advertising principles & practice 5th edition. | 659.1 WEL Advertising : principles and practice / | 659.2 SKI Handbook of public relations / | 659.2 THE The public relations handbook / | 670 DEG Materials and processes in manufacturing / |
In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.
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