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Services Marketing ; People Technology, Strategy

By: Publication details: New Delhi: Pearson Education, 2016Edition: 11th EdDescription: xxi, 683 p ; (Rk # 17 Sh# 03)ISBN:
  • 9788131759394
Subject(s): DDC classification:
  • 658.8 LOV-S
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Item type Current library Collection Call number Status Barcode
Book Book Air University Kharian Campus Library Management Science Business Administration 658.8 LOV-S (Browse shelf(Opens below)) Available AUKHP0217

Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing

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