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Marketing / Michael Etzel.

By: Material type: TextTextPublication details: [S.l.] : Mcgraw Hill College, 2000.Description: 768 pISBN:
  • 0071180346 (paperback)
  • 9780071180344 (paperback)
Online resources: Summary: Marketing, 13/e, by Etzel, Walker and Stanton continues to be a popular, low-cost, paperback option in the Principles market. This text is thoroughly revised, completely updated, and continues to incorporate technology, and feature in-text and boxed examples that highlight global issues, technology, ethics, and applied decision making, chapter opening cases, and part-ending cases. Other marketing themes integrated throughout the text include critical and current themes such as global marketing, customer relationship management, small business and entrepreneurship. This edition features a completely new design, a new Student CD-ROM, a revised supplements package and an interactive web page.
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Item type Current library Collection Call number Status Date due Barcode
Book Book Air University Central Library Islamabad REF 658.8 ETZ (Browse shelf(Opens below)) Checked out 04/08/2020 P1208

Marketing, 13/e, by Etzel, Walker and Stanton continues to be a popular, low-cost, paperback option in the Principles market. This text is thoroughly revised, completely updated, and continues to incorporate technology, and feature in-text and boxed examples that highlight global issues, technology, ethics, and applied decision making, chapter opening cases, and part-ending cases. Other marketing themes integrated throughout the text include critical and current themes such as global marketing, customer relationship management, small business and entrepreneurship. This edition features a completely new design, a new Student CD-ROM, a revised supplements package and an interactive web page.

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